For years, like most lead generation companies, we charged thousands of dollars a month to run ads, build funnels, and follow up with leads. And at first, it worked — agents paid, we delivered leads. Heck, we made insurance agents A LOT of money.
But here’s what we learned (and what no one likes to admit):
That model is broken. It’s too expensive. It’s unpredictable. And even when the leads are good, agents often don’t have the time, the systems, or the skills to follow up effectively.